MARKETING INSIGHTS FROM HAILSTONE MARKETING.
Practical marketing insights and tips, honest opinions and useful resources for businesses who want their marketing to actually work. New to marketing? This blog is a great place to start to understand the ins and outs of the marketing world.
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How to build trust with potential clients before they even pick up the phone
By the time someone calls you, they have already made up their mind. Not entirely. But enough. They have read your website. Scrolled through a few reviews. Glanced at your bio. Compared you against two or three other names on a list. And somewhere in that quiet, unsupervised research process, they have decided whether you…
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How to create marketing budget for your business
One of the most common questions small business owners ask is: “How do I create a marketing budget and how much should I be spending?” It is a reasonable question, and one that deserves a more considered answer than a simple percentage. Because the truth is, a marketing budget is not just a number you…
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Why every business needs a marketing strategy (not just social media!)
If you run a business, chances are you are already doing some form of marketing. Perhaps you post on Instagram a few times a week, run the occasional Facebook ad or hand out flyers at local events. And while those activities have their place, they are not a marketing strategy – they are tactics. And…
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