DIGITAL MARKETING THAT DRIVES RESULTS.
Not just impressions and likes – actual enquiries, bookings, and revenue. Here’s how I help businesses grow online.
Google Ads
Google Ads puts your business at the top of search results when potential customers are already looking for your product or service. Done well it’s one of the highest return channels available in digital marketing. Done badly it burns through budget with nothing to show for it.
I set up and manage Google Ads campaigns with the right structure, the right keywords, the right negative keywords (just as important), and the right bidding strategy for your goals and budget. Every campaign is tracked properly so you know exactly what each enquiry or sale cost you.
What I can help with:
- Search campaigns (text ads appearing in Google search results)
Meta Ads
Meta Ads, across Facebook and Instagram, are one of the most powerful tools for building awareness and driving conversions, particularly for businesses where visual storytelling matters. Tourism, hospitality, fitness, retail, trades – Meta works brilliantly for all of them when the targeting and creative are right.
The difference between Meta Ads that work and Meta Ads that don’t usually comes down to three things: audience targeting, creative quality and proper tracking setup. I handle all three.
What I can help with:
- Campaign strategy and setup
- Audience research and targeting (interest, lookalike, and custom audiences)
- Meta Pixel and Conversions API setup (essential for accurate tracking)
- Retargeting campaigns
- Ad creative direction and briefing
- Campaign management and optimisation
- Campaign audits
SEO
SEO is the long game, but it’s one of the most valuable investments a business can make in digital marketing. Unlike paid ads, organic search traffic doesn’t stop the moment you stop spending. Build it properly and it compounds over time.
I approach SEO practically. That means technical health, relevant content and building genuine authority in your sector.
What I can help with:
- SEO audits (identifying what’s holding your site back)
- Keyword research (finding what your customers actually search for)
- On-page optimisation (titles, meta descriptions, content structure)
- Google Search Console setup and monitoring
Google Business Profile
If you serve customers in a specific area, whether you’re a trade business, a tourist attraction, a restaurant or a local service, your Google Business Profile is often the first thing potential customers see. Most businesses have it set up wrong, incomplete, or not at all.
A properly optimised profile with regular updates, photos, and reviews can dramatically increase local visibility – often faster than any other channel.
What I can help with:
- Profile setup and full optimisation
- Category and service selection
- Photo strategy
- Review generation strategy
- Regular posting and updates
- Insights monitoring
Social Media
Social media works when it’s treated as a marketing channel with a strategy behind it, not just a content calendar to fill. The businesses that get results from social aren’t necessarily posting the most, they’re posting with purpose.
I help businesses develop a social media approach that supports their wider marketing goals – whether that’s building brand awareness, driving traffic, generating leads, or retaining existing customers.
What I can help with:
- Social media strategy and channel selection
- Content planning and direction
- Community management guidance
- Paid social (Meta Ads) – see above
- Analytics and performance review
- Profile setup and optimisation
Email Marketing
Email marketing consistently outperforms almost every other digital channel for return on investment, but only when it’s done well. A well-managed email list is one of the most valuable assets a business can build.
What I can help with:
- Platform setup (Mailchimp is where my experience lies best but I am happy to work with your existing provider)
- List building strategy
- Welcome sequences and automations
- Campaign planning and content direction
- Template design and setup
- Performance monitoring and optimisation
Not Sure Where To Start with your digital marketing?
Most businesses benefit from a Marketing Audit first; a thorough review of what you’re currently doing, what’s working, and where the gaps are. From there we can build a plan that makes sense for your goals and budget.
